Take 02 – my favourite blogs, slides & videos

I had been offline for a couple of days and I found it really difficult to keep myself updated with all the social media updates. Came across this article today and this is really good insight into the current social media trends. We are struggling to keep up with realtime information from all our subscriptions and blogs. Maybe a social media integrator with search functionality? Is there something in the market that I am unaware of?
Read more here.

Building tribes, being connected. All part of the current trend of branding. Moving into the digital space is on the rise. In my opinion, musicians seem to be paving the way. Looking for innovative ways to stay and be connected to their fans. Found this article and video on the release NIN iphone app. The app is really well thought out and I am amaze about the layers of functionalities and depth it has. I will like to download this app and have a play… but I can’t find it!

Read more here.

Watch the demo video:

About branding:

New brands pop up everyday and how hard is it to ‘sell it in’ to the consumers. The formula on slide 22 explains what the fundamental of what the consumer needs to feel – Trust. Big word for a brand. A brand is not built overtime and definitely one that needs constant monitoring, revolution and dialogues.

View slide:


~ by pennycai on April 8, 2009.

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